We needed a launch video. One video, to explain what SalesDriver does and why we built it. That was the assignment. I have no objection to a small, focused assignment.
We started with a perfectly sensible concept: compare the sales rep I knew when I began my career with the modern rep surrounded by data, CRM systems, LinkedIn, email infrastructure, analytics, and AI. Same fundamental job, an entirely different set of tools. It is a strong story and still the film we intend to make.
During the discussion, somebody mentioned that the story might work as a short series. That got us talking about the people who build the platform. The team had a few observations about the way a conversation in our office can expand. Most were fair. A few were suspiciously specific.
So we made notes. Then somebody suggested a fictional intern who could tell those stories from the outside. A claymation style seemed interesting. We already had some stories worth telling: the bathing suit conversation, a document that kept growing, and the phrase “quick thought,” which certain people now hear as a scheduling warning.
At some point, the launch video had created a newsletter, a set of characters, an animation concept, and this website. I can see how that sounds. There was, however, a real editorial reason for each step. The bigger question is which of them should happen first.
So this is where we landed: the SalesDriver launch work stays serious, clear and customer-focused. The Reluctant CEO tells the behind-the-scenes stories. We will let the material earn each new format instead of announcing five shows we have not filmed.
And yes, before you ask, the launch video still needs to get made.