THE DISPATCHES / AN ACTUAL ARCHIVE
Mostly true.
Always a story.
Building a company gives you plenty to write about. Some of it is funny. Some of it is practical. And some of it, like the letter to my dad, is just personal.
A PERSONAL LETTER / ROCK
Hey Dad.
An old song about a battleship. Four years of caring for my father. Two years of building something I wish I could show him.
Read the letter ↗THE FOOD.TWELVE FREE TOOLS
PRODUCT / A SALES STORY
We Gave Away the Taste Test
Twelve working tools. No registration. An apparently terrible lead-generation strategy that we're willing to test.
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THE ORIGIN STORY / ROCK
The Launch Video Incident
We sat down to make one launch video. We walked out with a new storytelling universe. The video still needs to get made.
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FIELD NOTES / MOSTLY TRUE
The Bathing Suit Incident
A swimwear company, then weather, then destinations, then resorts. This is how the conversations go.
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FOUNDER NOTES / PRACTICAL
There Is, In Fact, a Roadmap
Being able to imagine a large ecosystem is useful. Deciding what deserves the next hour is the hard part.
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